Eye Level

I know, everyone of us have already experienced to be a shopper, don’t we?

So what’s with the “eye level” thing?

If you have noticed, most products that were displayed at the eye level are the cheaper one or the one that’s already near to expire.

Why is that so?

Simple.

It is their way to market those products and not to inccur a loss.

So if it’s placed at the eye level,

In that way, every shopper would not have a hard time looking for products that are no longer pricey.

However, you also have to take note that since it’s on sale, expect to receive a not as good as new item.

Also, you have to be mindful of the “buy one, take one” items.

‘Cause that’s their strategy to sell out old stocks.

They will never do it without a purpose.

To add more depth on my topic, I’ll give you a scenario and see it for yourself.

Have you also experienced this?

You have a list of specific items, but you find it hard to search for that items and you were in a rush, so you just grab whatever brand that you first see.

And then, when you go back home, you realized that some are already damaged or not as good as new.

This happened to you, too right?

To end this post,

Whether they did that on purpose or not, still we are the ones responsible for shopping ’cause it’s a “self-service” thing.

Nobody forces you to buy it, anyway.

I know my post may sound contradicting, but we couldn’t change the fact that we should not full rely on them.

‘Cause it is all about business, after all.

If you fall for their “sales talk” thing, you lose!

If you find my post relatable, you may leave a comment and share an unforgettable moment with us whether it is a bad experience or not.

Comment below!


All contents are mine except for the provided photos, videos, and the like. If ever there is something I did violate in any way, whether it is a minor or major violation, please let me know. Thank you in advance! โค


Author: Zandra L.

A writer and a manager by accident.

4 thoughts on “Eye Level”

  1. I had bought a talcum powder on “buy one get one” offer. So obviously I got 2 tins of powder by paying money for 1 tin. When I went home and checked, both the tins were filled only half. Its just 2 tins, but together same quantity as of 1 tin !

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    1. I am so sorry to hear that. ๐Ÿ˜” But that’s really their strategy. They will not go on sale without a hidden purpose. Might as well take it as a lesson so as not to happen again. And that you very much for sharing. ๐Ÿ˜‰ Appreciated a lot! ๐Ÿ’—

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  2. Marketing professor here. If done well, every placement, every sign, every promotion is done with a purpose. The purpose is typically to sell more and avoid losses (in your example expiring product). The reality is though is that most companies simply arenโ€™t that sophisticated. Sure, the milk is almost always advertised in front and placed in back to make you walk the store to get it, but many of the other placements are more best guess and convenience. Machine learning though is really starting to hit markets and stores inexpensively. There, they can tell the owner EXACTLY where to place product for the best chance of maximizing profitโ€ฆ..and they will be able to change it weekly to account for changing weather, seasons, manufacturer specials, etc. It is going to be a wild ride.

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